From the Call for Ideas to the Hackathon
From the call to idea development
The Call for Ideas engaged the entire Group, inviting people to submit their own ideas or apply to become tech builders.
Following the evaluation and selection phase, the teams began working on the ideas, turning them into concrete solutions while exploring the Group’s agentic framework in greater depth.
How the ideas were selected
The selection was the result of an evaluation process involving the AI Strategy, AI Competence Center, Innovation, GBS Organization, Network Organization and Sustainability teams. This process helped identify the proposals that offered the best combination of impact, feasibility and strategic value.
Engagement from the Maker community - likes, comments and interactions - provided an additional signal to help finalize the selection.
Two days to build the AI agents
On November 10th and 11th, the teams will come together at the Hackathon AI Days. Two days to develop their own AI agents, put them to the test and present them to a panel of experts.
A hands-on experience where the teams’ work comes to life and helps change the way our Group uses AI.
Hackathon AI in Numbers
How many participants applied?
How many ideas were collected?
How many days of hackathon?
Implemented ideas
Projects that became reality
See All IdeasIdeas in progress in 2026
The selected projects that are taking shape
The ideas of the 2025 Efficiency Challenge
Discover all the ideas designed to improve processes, products, or services
Need some inspiration? Here are some ideas from the community
All the ideas proposed on the platform by colleagues.
Discover the community's most voted ideas
The ideas that have conquered the hearts and minds of makers.
Makers Blog
The most interesting contents to read and comment on.
Go to the blog
FAQ
It is the Group's talent engagement program, where the entire OneSella population is involved in a permanent process of listening, innovation ideas and continuous improvement. Makers enables anyone, anywhere, to make their contribution to every aspect of business, market and organization.
Small improvements regarding processes, products and services already in place. Propose your suggestion through the form if there is something that, in your opinion, can be improved and can bring further value to the Group and the people who are part of it.
Incremental ideas are improvement ideas on already existing products/services, processes or experiences that require a short exploratory process to better understand their feasibility and effectiveness.
Radical ideas, on the other hand, aim to investigate new business areas and adopt disruptive technologies, requiring an exploratory process structured over several phases to understand and evaluate their feasibility and effectiveness. They are those that can lead to important changes in the Group's business.
Use the form to propose your ideas, alone or in a team with other colleagues. Consult the ideas of other Makers and interact with them by liking and adding comments. You can write your ideas, your opinions or simply contribute the ideas you like most.
All the activities you conduct within Makers can lead to accumulating a score. Climb the ranking by adding ideas, likes and comments, maximizing your interaction with the platform. You will gradually discover what rewards await you!
For more information read the blog article.
All ideas and suggestions are managed by the Innovation team who will involve business experts to evaluate each proposal.
Any progress of your idea will be communicated to you via notification on the platform and by email. Consult your profile to find out how your proposals are progressing in the evaluation process and always keep them updated by responding to comments added by the community.