1. The Departure Gate: Initial Analysis
As soon as an idea is shared on Makers, its pre-boarding begins. The first check-in agent is an expert from the Competence Center Open Innovation (CCOI). This colleague examines the idea and categorizes it into one of three possible flight classes: Suggestion, Incremental Innovation, or Radical Innovation. Selecting this class of travel is crucial as it determines the type of support and resources the idea will receive during its flight.
2. Cruising Altitude: The Advocate as Navigator
Once airborne, the idea is welcomed onboard by the Advocate, the navigator who identifies the sector of sky where the idea can soar. This specialized colleague chooses from over 20 categories of change, ranging from customer experience to payment systems, from new technologies to organizational interventions. The advocate then nominates a Program Manager who will pilot the idea through the next phases.
3. The Flight Path: Program Manager Evaluation
The Program Manager receives the flight dossier from the Advocate and begins the flight monitoring phase through a specific grid of items, differentiated by the idea's class of travel. If the Suggestion aligns with the company's route, it decides whether to bring it to destination and in which period of the year. For Incremental or Radical Ideas, the Program Manager may choose to send them towards the open skies of acceleration paths (light or full), allowing navigation through more complex clouds to refine the underlying business concept.
4. Landing and Terminal: Makers' Day and Beyond
After journeying through the acceleration paths, the ideas prepare for landing at Makers' Day, the grand terminal where they are showcased. Here, they can be directly implemented or may receive clearance for further takeoff towards the idea building path, anticipating a future climb towards venture building.
Radar Control: Continuous Monitoring in the Community
Every stage of the idea's flight is monitored by our community, acting as a radar following the plane along its path. It's important to remember that, like at any airport, some ideas may not take off. This should not discourage, as every attempt is a vital part of the innovation process.
Final Thoughts:
In Makers, every idea is a passenger with a ticket to the future. This evaluation process is our control tower, ensuring every idea is directed towards the right path, receiving the necessary assistance to reach its final destination: tangible and impactful innovation for the Sella Group and its customers.
To learn more about topics related to innovation and the future, also consult our editorial hub Sella Insights. You will find insights, stories, analyzes to explain the world that is and above all the world that will be. Enjoy the reading